Frequently Asked Questions

BASIC INFORMATION

1. WHY HAVE I RECEIVED THE NOTICE?

A Court has authorized the Notice because you have a right to know about the proposed Settlement, and your options, before the Court decides whether to give “final approval” to the Settlement. The Notice explains the proposed Settlement and your legal rights. If you purchased one or more Olaplex products (the “Products”) that included “Made in USA” (or similar language) on the Product or packaging of the Product in the United States at any time from February 7, 2019, to September 6, 2024 (the “Class Period”), you may be a Class Member. If you received a notice of the proposed Settlement via email or mail, it is because Olaplex’s records indicate that you may have purchased one of their Products in the United States during the Class Period.

The Honorable Marcella O. McLaughlin of the Superior Court of California, County of San Diego, is overseeing this class-action lawsuit, known as Atamian v. Olaplex, Inc., et al. (the “Action”). Miray Atamian is the person who has made the allegations against Olaplex related to the Products and is called the “Plaintiff.”

2. WHAT IS THE LAWSUIT ABOUT?

This lawsuit involves Olaplex products that included “Made in USA” (or similar language), which were purchased in the United States, from February 7, 2019, to September 6, 2024. The lawsuit alleges that Olaplex violated California’s Consumer Legal Remedies Act, Made in USA Statute, Unfair Competition Law, and False Advertising Law, by misrepresenting on packaging and advertising that their Products were “Made in USA” (or similar language). Olaplex denies these allegations and has maintained, and continues to maintain, that it is and has been compliant with law and for Olaplex products with the statement “Made in the USA,” its contract manufacturers are located in the United States.

3. WHY IS THIS A CLASS ACTION?

In a class action, one or more people called “Class Representatives” assert claims on behalf of people who have similar claims. All of these people are the “Class” or “Class Members.” One court resolves the issues for all Class Members, except for those who timely exclude themselves from (or “opt out” of) the Class. The Class Representative in the Action is the Plaintiff identified above. You have received this notice because you have been identified as potentially being a Class Member.

4. WHY IS THERE A SETTLEMENT?

Olaplex prides itself on providing excellent customer service to its valued customers and consumers. As a way to demonstrate its commitment to its customers and consumers, it has agreed to participate in this Settlement and provide for settlement benefits in the form of vouchers, which are further described below. Also, the parties have agreed to a Settlement to avoid further cost and risk of protracted litigation. The Court has not found that Olaplex broke any laws or did anything wrong, and a Judge did not decide which side is right. The Class Representative and the lawyers representing the Class Representative also believe the Settlement is fair and reasonable for the Class Members.

WHO IS IN THE SETTLEMENT

5. HOW DO I KNOW IF I AM PART OF THE SETTLEMENT? WHAT PRODUCTS ARE INCLUDED IN THE SETTLEMENT?

The Class Members includes all persons within the United States who bought one or more Olaplex Products that included “Made in USA” (or similar language) on the Product or packaging of the Product between February 7, 2019, and September 6, 2024. Excluded from this definition are Defendants, as well as Defendants’ affiliates, employees, officers, and directors; the attorneys representing Defendants in this case; the judges and mediators to whom the Action is assigned; and all persons who validly request exclusion from (to opt-out of) the Settlement.

A list of covered Products may be found on the Important Documents page of this Settlement Website.

THE BENEFITS: WHAT YOU GET

6. WHAT ARE THE BENEFITS OF THE SETTLEMENT?

If the Court grants final approval of the Settlement and the Settlement becomes effective (the “Effective Date”), you may be entitled to the following benefit:

Class Members who purchased affected Olaplex Products in the United States may submit a claim related to the Olaplex Products purchased in the United States during the Class Period and receive a voucher in the amount of five dollars ($5.00) (the “Voucher”) towards the purchase of an item available for sale on Olaplex’s website (available at www.olaplex.com). The Voucher can be combined with other offers on Olaplex’s website (such as sales or other price reductions) but may not be combined with another promotional code. The Voucher is not redeemable for cash value. The Voucher can only be applied to one transaction and cannot be split across multiple transactions. The Voucher will expire twelve (12) months after issuance.

Class Members are entitled to make only one (1) claim for the purchase of affected Olaplex Products, regardless of the number of Olaplex Products purchased during the Class Period.

To obtain a voucher, you must submit a Claim Form and provide all the required information requested in the Claim Form by May 12, 2025.

7. WHAT AM I GIVING UP IN EXCHANGE FOR THE SETTLEMENT BENEFITS?

If the Settlement becomes final, Class Members will be releasing Olaplex and related entities and persons from claims related to the alleged marketing, advertising or selling of Products by Olaplex in the United States as “Made in USA” (or similar language), excluding claims for property damage or personal injury. The Settlement Agreement describes the released claims with specific descriptions, in necessarily accurate legal terminology, so read it carefully. The Settlement Agreement can be found here.

Judge McLaughlin has appointed specific lawyers to represent you in this lawsuit and Settlement. You can talk to one of the lawyers listed in FAQ 15 below, free of charge, if you have questions about the released claims or what they mean. You can also speak with your own lawyer, should you have one, about this Settlement.

HOW TO GET BENEFITS

8. HOW DO I GET THE SETTLEMENT VOUCHER?

If you are a Class Member and would like to obtain the voucher benefits (described in FAQ 6, above), you need to complete the Claim Form available here or mail it to the address provided on the Claim Form. Claim Forms must be postmarked or submitted no later than May 12, 2025.

If you have any questions on how to complete the Claim Form or what information is needed, you can call the Claims Administrator at (833) 285-3371, email info@AtamianMadeInUSASettlement.com.

9. WHAT IF MY CLAIM IS DEFICIENT OR IS DENIED?

There is a process in the Settlement Agreement to allow Class Members to cure their claim if the Claims Administrator determines it is deficient. If your Claim Form is determined to be deficient, you will be sent an email or letter within fourteen (14) days of the determination that the claim is deficient, with an explanation of the reason(s) for the deficiency. You will be allowed twenty-one (21) days from the date the deficiency notice was mailed or emailed to cure the deficiency, if possible. If you have questions regarding this process, contact the Claims Administrator.

10. WHEN WILL I GET THE VOUCHER?

Within sixty (60) days of the Final Settlement Date, the Claims Administrator will commence issuing applicable Vouchers to Class Members who have submitted valid Claim Forms. We anticipate the Final Settlement Date will be on or about September 12, 2025. Please check back for updates.

EXCLUDING YOURSELF FROM THE SETTLEMENT

11. CAN I EXCLUDE MYSELF FROM THIS SETTLEMENT?

Yes. If you want to be excluded from – sometimes called “opting out” of – the Settlement, you must submit an Exclusion form. Opting out is the only way to keep any right you may have to pursue claims against Olaplex relating to the legal issues in this Action. A sample Exclusion form is available for download from here. Requests for Exclusion must be postmarked by May 12, 2025.

12. IF I EXCLUDE MYSELF, CAN I GET ANYTHING FROM THIS SETTLEMENT?

No. If you ask to be excluded, you cannot object to the Settlement, and you will not receive any of the benefits of the Settlement. But you may sue, continue to sue, or be part of a different lawsuit against Olaplex in the future, including for claims that this Settlement resolves. You will not be bound by anything that happens in this lawsuit if you timely ask to be excluded.

13. IF I DON’T EXCLUDE MYSELF, CAN I SUE LATER?

No. Unless you exclude yourself, you give up the right to pursue Olaplex for the claims that this Settlement resolves.

14. HOW DO I EXCLUDE MYSELF FROM THE SETTLEMENT?

You may make a Request for Exclusion by submitting such request in writing to the Claims Administrator. Requests for Exclusion must be mailed to the Claims Administrator. Any Request for Exclusion must include: (A) the name and case number of the Action; (B) your full name, current address, telephone number (if any), as well as the email address(es) you believe was used to make a Qualifying Purchase, if applicable; (C) a clear and specific statement of your desire to be excluded from the Settlement and from the Settlement Class; and (D) your signature.

A sample Exclusion Form is available for download from the Settlement Website. You must mail your Request for Exclusion to:

Atamian v. Olaplex Settlement
ATTN: Exclusion Mail
PO Box 25412
Santa Ana, CA 92799

You must mail the Request for Exclusion to the Claims Administrator no later than May 12, 2025.

Failure to comply with any of these requirements for excluding yourself may result in you being bound by this Settlement. The Court is the final arbiter regarding the validity and authenticity of requests for exclusion.

THE LAWYERS REPRESENTING YOU

15. DO I HAVE A LAWYER IN THE CASE?

Judge McLaughlin has appointed the following lawyers (“Settlement Class Counsel”) to represent you and other Class Members as Settlement Class Counsel:

Abbas Kazerounian, Esq.
Jason A. Ibey, Esq.
Kazerouni Law Group, APC
245 Fischer Avenue, Unit D1
Costa Mesa, California 92626
Tel. (800) 400-6808
Fax (800) 520-5523

You will not be charged for these lawyers. If you want to be represented by another lawyer, you may hire one to appear in Court for you at your own expense.

16. HOW WILL THE LAWYERS AND CLAIMS ADMINISTRATOR BE PAID?

As part of the resolution of the Action, Settlement Class Counsel and Defendants have agreed that Settlement Class Counsel may apply to the Court for an award of attorneys’ fees and costs. Settlement Class Counsel anticipate seeking a combined award of $1,053,999 as attorneys’ fees and litigation costs, and notice and Claims Administrator expenses of $291,001. Defendants have agreed not to oppose this request, so long as the total amount paid for Settlement Class Counsel’s attorneys’ fees and litigation costs, notice and Claims Administration expenses, and Class Representative Service Award together do not exceed $1,350,000. The Settlement Class Counsel fees and litigation costs, as well as notice and Claims Administration expenses, will be paid separate and apart from any relief provided to the Class and will not reduce the value of the benefits distributed to Class Members.

The Court will determine the amount of attorneys’ fees and costs after evaluating Plaintiff’s submission of a motion for attorneys’ fees, costs and service award, which will be filed on or before December 16, 2024 and made available in the Important Documents page of the Settlement Website.

COMPENSATION TO CLASS REPRESENTATIVE

17. HOW WILL THE CLASS REPRESENTATIVE BE COMPENSATED FOR HER TIME AND EFFORTS?

As part of the resolution of the Action, Settlement Class Counsel and Olaplex have agreed that Settlement Class Counsel may apply to the Court for a service award to Plaintiff (the Class Representative) up to the amount of $5,000.00. Olaplex have agreed not to oppose this request, so long as the total amount paid for Settlement Class Counsel’s attorneys’ fees and litigation costs, notice and Claims Administration expenses, and Class Representative Service Award together do not exceed $1,350,000.

The service award to Plaintiff will be paid separate and apart from any relief provided to the Class and will not reduce the value of the benefits distributed to Class Members. The Court will determine the amount of the service award, if any, after evaluating Plaintiff’s submission of a motion for attorneys’ fees, costs and Service Award, which will be filed on or before April 22, 2025 and made available on the Important Documents page of this Settlement Website.

OBJECTING TO THE SETTLEMENT

18. HOW DO I TELL THE COURT I DON’T LIKE THE SETTLEMENT?

You can object to the Settlement if you don’t like some part of it. You can give reasons why you think the Court should not approve it. To object, send a letter saying that you object to the Settlement in Atamian v. Olaplex, Case No. 37-2024-00018492-CU-BT-CTL (San Diego County). Your Objection must be mailed to the Claims Administrator. You must include: (i) the name and case number of the Action; (ii) your full name, current address, current telephone number (if any), and email address(es) you believe were used to purchase a Product during the Class Period, if applicable; (iii) the words “Notice of Objection” or “formal Objection”; (iv) in clear and concise terms, a statement of the position(s) you wish to assert, including factual grounds for the written objection; (v) information sufficient to support your status as a Class Member (e.g., the date and location of your purchase and description of the item(s) you purchased); (vi) your signature and the date; and (vii) the following language immediately above your signature and date: “I declare under penalty of perjury under the laws of the State of California that the foregoing statements regarding class membership are true and correct to the best of my knowledge.” You may include any documents that you wish to be considered by the Court concerning your objection, such as proof of purchase.

If an objecting Class Member (either with or without his or her attorney, or through his or her attorney acting on his or her behalf) intends to speak at the Fairness Hearing in support of an objection, the Class Member’s objection must state this intention in a “Notice of Intention to Appear” served on the Claims Administrator, Class Counsel and Olaplex’s Counsel no later than fifteen (15) calendar days before the Fairness Hearing. The contact information for Class Counsel and Olaplex’s Counsel is found at Paragraph 5.23 of the Settlement Agreement.

You must mail your Objection to:

Atamian v. Olaplex Settlement
ATTN: Objection Mail
PO Box 25412
Santa Ana, CA 92799

You must mail the Objection to the Claims Administrator no later than May 12, 2025.

Additional information about the requirements for objectors who are represented by an attorney are found in Paragraph 3.9 of the Settlement Agreement.

Only Class Members who submit timely objections, including Notices of Intention to Appear, may speak at the Fairness Hearing, unless otherwise permitted by the Court. The Court retains final authority with respect to consideration and admissibility of objections.

19. WHAT’S THE DIFFERENCE BETWEEN OBJECTING AND EXCLUDING YOURSELF?

Objecting is simply telling Judge McLaughlin that you don’t like something about the Settlement. You can object only if you stay in the Settlement. Excluding yourself is telling Judge McLaughlin that you don’t want to be part of the Settlement, and thus don’t want to receive any benefits from the Settlement as described in FAQ 6. If you exclude yourself, you have no basis to object because the Settlement no longer affects you.

THE COURT’S FINAL APPROVAL HEARING

20. WHEN AND WHERE WILL THE COURT DECIDE WHETHER TO APPROVE THE SETTLEMENT?

The Court will hold a Final Approval Hearing (otherwise known as a “Fairness Hearing”) to decide whether to approve the Settlement on July 11, 2025 at 9:30 a.m., in the San Diego County Superior Courthouse, located at the Hall of Justice Courthouse, 330 West Broadway, San Diego, CA 92101, in Department C-72. At this hearing, the Court will determine whether the Settlement is fair, adequate, and reasonable and whether the objections by Class Members, if any, have merit. At this hearing, the Court will also decide the Service Award for Plaintiff, the attorneys’ fees and costs for the Settlement Class Counsel, and reasonable class notice and administration expenses to the Claims Administrator. We do not know how long the Court’s decision will take, and the hearing date may change due to other court business. Updates will be posted here.

21. DO I NEED TO GO TO THE HEARING?

No. Settlement Class Counsel will answer any questions Judge McLaughlin may have, but you are welcome to come at your own expense. If you send an objection, you don’t have to come to Court to talk about it. As long as you mail or submit your valid written objection on time, Judge McLaughlin will consider it. You may also pay another lawyer to attend, but that’s not required.

22. MAY I SPEAK AT THE HEARING?

Any Class Member who submits a timely written objection has the option to appear at the Fairness Hearing, either in person or through personal counsel, hired at the Class Member’s expense to object to the proposed Settlement. Class Members (with or without their attorneys) intending to make an appearance at the Fairness Hearing must include on a timely and valid objection a statement similar to “Notice of Intention to Appear.”

If an objecting Class Member (either with or without his or her attorney, or through his or her attorney acting on his or her behalf) intends to speak at the Final Approval Hearing in support of an objection, the Class Member’s objection must state this intention in a “Notice of Intention to Appear” served on the Claims Administrator, Class Counsel and Olaplex’s Counsel no later than fifteen (15) calendar days before the Fairness Hearing.

If the objecting Class Member intends to appear at the Fairness Hearing with or through counsel, he or she must also identify the attorney(s) representing the objector who will appear at the Fairness Hearing and include the attorney(s)’ name, address, phone number, email address, and state bar(s) to which counsel is admitted in the Notice of Intention to Appear.

You cannot speak at the hearing if you have excluded yourself from the Settlement.

WHAT IF I DO NOTHING?

23. WHAT IF I DO NOTHING?

If you do nothing, you will give up the right to be part of any other proceeding against Olaplex about the legal claims released by the Settlement. You will not receive a Voucher described in FAQ 6 unless you timely submit a completed Claim Form.

GETTING MORE INFORMATION

24. ARE THERE MORE DETAILS ABOUT THE SETTLEMENT?

This website and the Notice summarize the proposed Settlement. More details are in the Settlement Agreement available here. You may also contact the Claims Administrator with any questions at info@AtamianMadeInUSASettlement.com or by phone at (833) 285-3371. You should check back regularly for updates on the case, including regarding the Settlement, the approval process for the Settlement, the scope and terms of the Settlement Class and the scope and terms of the Settlement. Additionally, you may check the court’s Register of Actions for this case by going to roa.sdcourt.ca.gov/roa/, selecting “Accept Terms,” answering the security question, and inserting the following case number in the top field: 37-2024-00018492.

En el sitio web, hay una notificación completa del acuerdo en Español. Notificación completa del acuerdo.

PLEASE DO NOT CONTACT THE COURT REGARDING THIS WEBSITE OR THE NOTICE.